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Accra Lions land massive sponsorship deal with ALEXpay

Ambitious Ghana second tier side Accra Lions Football Club (ALFC) have signed a massive sponsorship deal with digital payments outfit ALEXpay ahead of the start of the season.

The Abokobi-based side sealed the deal on Wednesday to become one of the few sides in the Division League to attract commercial sponsorship.

The global digital payments company ALEXpay will become the new headline sponsor for the 2020-21 season.

ALFC have run their club as a professional outfit with serious branding and marketing approach which is attracting serious commercial interest.

The financial details of the agreement was not revealed but ALEXpay will benefit from the club’s branding activities this season.

To launch the new partnership, ALEXpay branding will feature on ALFC’s new collection of Puma apparel with immediate effect.

“We’re delighted to partner with ALEXpay as they share our ambitions and values. We look forward to building on a special relationship with one of the fastest growing companies in Ghana, Ishmael Hamidu, Team Manager of ALFC said on Wednesday at the unveiling of the sponsorship agreement.

Moses Kanduri, Co-founder of ALEXpay added: “We are proud to be one of the partners of Accra Lions FC. We believe in soccer as a tool to providing young people with signals of hope for a better future hence our support for ALFC.

“Just as football connects talents for young Africans, ALEXpay’s aim is to ensure all Africans are financially included and connected to one another. We therefore see this partnership as the base to building a sustainable Africa.”

ALFC is widely seen as one of the serious clubs in Ghana, having taken club administration to another level with a professional approach even though they are in the second tier.

This is what has led to companies like ALEXpay seeking to associate with the ALFC brand to gain some traction from the football market.

ALEXpay is a digital payment platform that integrates all the segmented telco-based mobile money service platforms to provide a reliable national switch for all mobile money transactions in Ghana.

Their cross-network transaction capability and interconnect clearing interchange functionality enables ALEXpay to provide a wide range of financial solutions including scaling up the mobile money service platform, integrating mobile money and traditional banking transactions, linking accounts to physical payment cards, crowdfunding for social and individual projects, assisting merchants with processing card based transactions, and accommodating foreign remittances.